Duration

12 months

Delivery

Blended

iSLE

30+ hours

Eligibility

Any graduate

Introduction

The process of internationalization together with continuous technology improvements, especially in the last three decades, has brought unprecedented flows of goods, services, labour and capital across national boundaries. It is important to develop a better understanding of how the multinational firms are managed and controlled as they are becoming engaged in modes of business that are different from those they are accustomed to domestically.

The program is designed to empower students with awareness, knowledge, and skills that are required to be a part of the innovative business culture and strategies for the economic growth of India. It will build leadership qualities in different functional areas and equip students to work across national and international boundaries and cultures.

Program Construct

Special Learning Engagements

30 hours

Student Services

70 + hours

Self-paced Learning

150+ hours

Total 350+ Hours!

Online Weekend Instructor Led Training

70 Hours

Preparatory Bridge Course

35 hours

Live Lab

50+ hours

Optional

Orientation at Campus :

2 days

Teaching Assistance Sessions at Campus:

1 weekend a month

Optional Convocation Function:

1 day

Program Outcomes

Program Differentiators

iNurture Special Learning Engagements

Certificate Program in Management

This Certificate Program forms the first half of the program. The course undertaken at this stage serves as a foundation for overall program.

Marketing Analytics

Get hands-on with building a brand architecture and measuring the impact of marketing activities on brand value over a time.

Master Class on Entrepreneurship Development

Enhance entrepreneurial skills through immersive classroom coaching and programs

Innovation and Emerging Technology: Be Disruptive

Learn how to use emerging technologies and disruptive strategic thinking to have competitive advantage.

Design Thinking

Use design thinking framework to solve problems creatively.

Simulated Project

The Digital Marketing Hackathon is a two-day event focused on highlighting the importance of data in digital strategies

iNurture Special Learning Engagements

Certifications

  • Course Completion
  • Transcript
  • Michigan Ross

Sample Certificate on successful completion of Professional Certification International Business And Digital Marketing

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Sample Competency Transcript for International Business and Digital Marketing

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Sample Certificate on successful completion of four-week online course on Maximizing Your Influence and Persuasion.

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Our Industry Experts

Curriculum

01

International Leadership

BY:
30 Hrs
  • Module 1 : High Performance Management: Leadership, Teamwork and Motivation
  • Module 2 : Impact C3: Communicate, Convince and Commitment
  • Module 3 : Leadership Power - To Influence
  • Module 4 : Organisation Turnaround: Rejuvenation
  • Module 5 : Leading in a Global Context
02

Discover Marketing Management

BY:
30 Hrs
03

Multi-Cultural Dynamics

BY:
28 Hrs
04

Accounting for Business

BY:
31 Hrs
05

Global Logistics and Supply Chain Management

BY:
28 Hrs
06

Becoming a Purpose Driven Organization

BY:
31 Hrs
07

Digital Marketing

BY:
30 Hrs
08

International Marketing

BY:
31 Hrs
09

International Trade and Finance

BY:
29 Hrs
10

Import Export Procedure and Documentation

BY:
30 Hrs
11

Search Engine Optimization

BY:
32 Hrs
12

Social Media Marketing

BY:
32.5 Hrs

Curriculum

Introduction to Digital Marketing and E-Commerce

Consumer Behaviour and Online Strategy

CC1

Digital Marketing Strategy

CC2

Search Engine Optimisation

CC3

Social Media Marketing

CC4

Earned vs Paid Media

CC5

Omni Channel Marketing

CC6

E-Commerce Environment

CC7

Setting up an E-Commerce Business

CC8

Mobile Advertising and Mobile Commerce

CC9

Digital Payments

CC10

Global Logistics and Supply Chain Management

Michigan Ross Program Curriculum

PROGRAM STRUCTURE
This four-week online course features a proprietary simulation developed by renowned Ross faculty, Professor Maxim Sytch. This simulation is designed to give you a robust and highly personalized learning experience. The program also allows you time to reflect on and apply influence techniques.
Learn how to establish authority and validate your ideas, as well as structure discussion and decision procedures to maximize influence. Understand how to effectively frame your arguments and how to counter unwanted influence.
Learn how to deliver persuasive and memorable arguments, relate to your audience, and leverage non-verbal influence techniques. Practice applying influence skills in situational challenges.
Learn how to build and leverage relationships for sustained influence and navigate stakeholder power in driving initiatives. Navigate the challenges of influence and building relationships in the face-to-face and remote (digitally mediated) scenarios.
Learn from the best practices of leaders and develop skills to practice ethical influence. Develop lasting influence habits.

Career Support

We enable:

Our students have been placed here

Course Fees and EMI Options

The following program fee is applicable for new admissions for the academic year 2021-22.

Program Fees

EMI Options

About SP Jain

In 2015, SP Jain opened a fourth campus in downtown Mumbai. As the commercial capital of India and home to leading national and multinational corporations, expanding the SP Jain education experience to Mumbai was a natural progression. The vision of SP Jain is to be an influential, futuristic international business and technology higher education institution recognised for leading innovative, principled education and applied research. The mission of SP Jain is to equip our students with the ability to explore, examine, think critically and develop professional skills to become effective and responsible global leaders. Our aspiration is that they will apply their technological and entrepreneurial acumen to solve problems in an ever-evolving world that will be continually disrupted by technology, politics and environment. We aim to develop and support our academic team with an ecosystem wherein they can individually and as an academic community contribute meaningfully to the industry and society through excellence in learning, teaching and practice-oriented research.

Recognitions & Accreditations

About Michigan Ross

At Michigan Ross, we are leaders, researchers, and lifelong learners creating innovative solutions to the world’s most complex business challenges. We are a top-ranked business school offering action-based learning to prepare our graduates for today’s ever-evolving world. At the University of Michigan Ross School of Business, our mission inspires our community of students, faculty, staff, and alumni every day. We have clear values that guide our actions and a deliberate strategy for achieving our mission.

Michigan Ross is committed to building a better world through business. Through our powerful ideas, purpose-driven leaders, and positive impact, we empower business leaders to make a positive difference in the world. Our core values serve as guiding principles for how we lead. They represent our commitment to excellence and bringing our best selves to everything we do. We are collaborative, and work together to achieve more. We embrace a growth mindset and continuous improvement. We strive for excellence and impact. We trust and empower our people to take ownership. We ensure that every member of our community has an opportunity to thrive.

Recognitions & Accreditations

About iNurture Education Solutions

iNurture Education Solutions is an Edtech power-house that has led the way to several path-breaking innovations in the Education front. It has been a pioneer in enabling career-ready formal higher education in India since 2009. It brings together the students, educational institutes, and industry partners under a single ecosystem, thus strengthening the ‘Industry-readiness quotient’. It strives to facilitate, manage and improve the quality of education across the entire spectrum of learning – from college to corporate – through a holistic knowledge-imparting model.

Recognitions & Accreditations

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