One Year Online PG Program In International Business And Digital Marketing

Learn In-Demand Skills To Succeed In A Digital First Global Business Environment

Duration

12 months

Delivery

Online

iSLE

30+ hours

Eligibility

Any graduate

Introduction

The process of internationalization together with continuous technology improvements, especially in the last three decades, has brought unprecedented flows of goods, services, labour and capital across national boundaries. It is important to develop a better understanding of how the multinational firms are managed and controlled as they are becoming engaged in modes of business that are different from those they are accustomed to domestically.

The program is designed to empower students with awareness, knowledge, and skills that are required to be a part of the innovative business culture and strategies for the economic growth of India. It will build leadership qualities in different functional areas and equip students to work across national and international boundaries and cultures.

Program Construct

Special Learning Engagements

30 hours

Student Services

70 + hours

Self-paced Learning

150+ hours

Total 350+ Hours!

Online Weekend Instructor Led Training

70 Hours

Preparatory Bridge Course

35 hours

Virtual Lab

50+ hours

Optional

Orientation at Campus : 2 days

Teaching Assistance Sessions at Campus: 1 weekend a month

Optional Convocation Function: 1 day

Program Outcomes

Program Differentiators

iNurture Special Learning Engagements

Social Media Analytics

In this bootcamp we’ll talk about the top social media platforms and how to use them.

Marketing Analytics

Get hands-on with important marketing metrics and apply them to live data

Entrepreneurship Development

Enhance entrepreneurial skills through immersive classroom coaching and programs

Design Thinking

Use design thinking framework to solve problems creatively.

Hackathon

The Digital Marketing Hackathon is a two-day event focused on highlighting the importance of data in digital strategies

Simulated Project

The Digital Marketing Hackathon is a two-day event focused on highlighting the importance of data in digital strategies

iNurture Special Learning Engagements

Certificate Program in Management

This Certificate Program forms the first half of PG Program. The course undertaken at this stage serves as a foundation for overall program.

Marketing Analytics

Get hands-on with building a brand architecture and measuring the impact of marketing activities on brand value over a time.

Master Class on Entrepreneurship Development

Enhance entrepreneurial skills through immersive classroom coaching and programs

Innovation and Emerging Technology: Be Disruptive

Learn how to use emerging technologies and disruptive strategic thinking to have competitive advantage.

Design Thinking

Use design thinking framework to solve problems creatively.

Simulated Project

The Digital Marketing Hackathon is a two-day event focused on highlighting the importance of data in digital strategies

Certifications

  • Course Completion
  • Transcript

Sample Certificate on successful completion of PG Program in International Business and Digital Marketing

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Sample Competency Transcript for International Business and Digital Marketing

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Our Industry Experts

Curriculum

01

International Leadership

BY:
30 Hrs
  • Module 1 : High Performance Management: Leadership, Teamwork and Motivation
  • Module 2 : Impact C3: Communicate, Convince and Commitment
  • Module 3 : Leadership Power - To Influence
  • Module 4 : Organisation Turnaround: Rejuvenation
  • Module 5 : Leading in a Global Context
02

Discover Marketing Management

BY:
30 Hrs
03

Multi-Cultural Dynamics

BY:
28 Hrs
04

Accounting for Business

BY:
31 Hrs
05

Global Logistics and Supply Chain Management

BY:
28 Hrs
06

Information System for Digital World

BY:
31 Hrs
07

Digital Marketing

BY:
30 Hrs
08

International Marketing

BY:
31 Hrs
09

International Trade and Finance

BY:
29 Hrs
10

Import Export Procedure and Documentation

BY:
30 Hrs
11

Search Engine Optimization

BY:
32 Hrs
12

Social Media Marketing

BY:
32.5 Hrs

Syllabus 

CC1

Introduction to Digital Marketing and E-Commerce

CC2

Consumer Behaviour and Online Strategy

CC3

Digital Marketing Strategy

CC4

Search Engine Optimisation

CC5

Social Media Marketing

CC6

Earned vs Paid Media

CC7

Omni Channel Marketing

CC8

E-Commerce Environment

CC9

Setting up an E-Commerce Business

CC10

Mobile Advertising and Mobile Commerce

CC11

Digital Payments

CC12

Global Logistics and Supply Chain Management

Career Support

We enable:

Our students have been placed here

Course Fees and EMI Options

The following program fee is applicable for new admissions for the academic year 2021-22.

Program Fees

EMI Options

About NITTE

NITTE (Deemed to be University) has developed international collaborations with over 20 Universities and Institutes across the globe. These collaborations have led to development of joint research projects funded through International Cooperation Division of Department of Science and Technology (eg. Indo-Norway, Indo-Belgium) or through funding agencies in partner countries (eg. Swedish International Development Agency, National Environmental Research Council of UK). The vision of NITTE is to build a humane society through excellence in education and health care. The mission of NITTE is to develop NITTE as a Centre of Excellence imparting quality education, generating competent, skilled manpower to face the scientific and social challenges, with a high degree of credibility, integrity, ethical standards and social concern.

Recognitions & Accreditations

About iNurture Education Solutions

iNurture Education Solutions is an Edtech power-house that has led the way to several path-breaking innovations in the Education front. It has been a pioneer in enabling career-ready formal higher education in India since 2009. It brings together the students, educational institutes, and industry partners under a single ecosystem, thus strengthening the ‘Industry-readiness quotient’. It strives to facilitate, manage and improve the quality of education across the entire spectrum of learning – from college to corporate – through a holistic knowledge-imparting model.

Recognitions & Accreditations

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