MBA Digital Marketing and E commerce

Centurion University

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Eligiblity

Bachelor’s degree from a recognised university or equivalent with a minimum aggregate of 50% and a high score in GMAT/ CAT/MAT/XAT/ATMA/CMAT/AAT or any other acceptable management entrance exam

The new-age Master of Business Administration degree in Digital Marketing & e-Commerce is a unique specialisation that is offered by Centurion University. The programme has been designed with inputs by industry experts to groom students for the competitive and fast-growing sectors of Digital Marketing & e-Commerce. The curriculum has been prepared with industry requirements in mind and it emphasises practical, application-oriented learning.

The programme helps students to:

  • Understand the various nuances of digital marketing such as SEO, SMM, e-mail marketing, PPC, etc.
  • Create the right content and campaigns for different target groups
  • Develop an understanding of the current practices and opportunities in e-shopping, e-distribution and e-collaboration
  • Explore several issues surrounding e-business such as security, authentication, privacy and intellectual property regulations

 Duration

2 years (four semesters) 

Medium of Instruction/Examination

English 

Study Campus

Centurion Institute of Technology (CIT)

Ramchandrapur,  P.O. Jatni

Bhubaneswar Dist: Khurda – 752050

Odisha, India

 

Centurion University has five campuses at Paralakhemundi, Bhubaneswar, Bolangir, Rayagada, and Chatrapur offering B. Tech., MBA, +2 Science, ITI, Primary and Secondary Education in addition to Skill and Vocational Training and Social Entrepreneurship initiatives.

The university headquarters is located at Paralakhemundi, Odisha with its constituent campuses at Jatni, Rayagada and Bolangir. While the campuses at Paralakhemundi and Jatni run undergraduate and postgraduate programmes in Engineering, Technology and Management, the campuses at Rayagada and Bolangir offer postgraduate programmes in Basic and Applied sciences. Further, in the campus at Paralakhemundi, undergraduate programmes in Agriculture Science& Engineering are also offered. In addition to the above mentioned programmes, the University also conducts research programmes leading to Ph.D. The School of vocational education and training named as Gram Tarang is the action learning lab for all the other schools and departments. Today Gram Tarang is one of the major skill providers in India.

Bachelor’s degree from a recognised university or equivalent with a minimum aggregate of 50% and a high score in GMAT/ CAT/MAT/XAT/ATMA/CMAT/AAT or any other acceptable management entrance exam

Curriculum*

SEMESTER 1
  • Accounting for Business Decisions
  • Managerial Economics
  • Legal Aspects of Business
  • Business Research Methods
  • Organizational Behaviour
  • Basics of Marketing
  • Generic Elective Courses
  • Management Fundamentals
  • Business Communications Lab
  • MS Excel & Advanced Excel Lab
  • Selling & Negotiation Skills Lab
  • Business, Government & Society
  • Foreign Language –I Lab
  • Enterprise Analysis – Desk Research
SEMESTER 2
  • Marketing Management
  • Financial Management
  • Human Resource Management
  • Decision Science
  • Operations & Supply Chain Management
  • Management Information System
  • Generic Elective Courses
  • Statistical Software Lab
  • Life Skills Lab
  • Geopolitics & the World Economic System
  • Business Systems & Procedures
  • Computer Aided Personal Productivity Tools Lab
  • Foreign Language – II Lab
  • Industry Analysis – Desk Research
SEMESTER 3
  • Strategic Management
  • Enterprise Performance Management
  • Start-up and New Venture Management
  • Summer Internship Project (SIP)
  • Introduction to Digital Marketing & e-Commerce
  • Digital Strategies& Planning
  • Subject Elective Courses
  • Search Engine Optimization (SEO)
  • Search Engine Marketing
  • Email Marketing
  • Social Media Marketing –I
  • Digital Branding
  • Content Marketing
  • AdTech & MarTech
SEMESTER 4
  • Managing for Sustainability
  • Dissertation
  • Sales and Distribution Management
  • Technology in e-Commerce
  • Subject Elective Courses
  • Social Media Marketing –II
  • Mobile Marketing
  • Web Analytics
  • Affliate Marketing
  • Online Reputation Management
  • Brand Planning & Consumer Insights

* Subject to changes made by university

Multiple Job Opportunities

The following are some of the jobs available to graduates of this programme:

  • Head of Online / Display Advertising
  • Head of Social / Earned Media
  • Head of Content
  • Head of SEM / Natural Search
  • Head of Paid Search / Media
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