Select Page

MBA Digital Marketing and E-Commerce

AP Goyal Shimla University

Apply Now

Apply Now

  • This field is for validation purposes and should be left unchanged.

Eligibility

Applicant must have passed with 50% (Gen) / 45% (SC/ST) aggregate marks in Bachelor’s degree or equivalent subject to valid score in CAT / XAT / MAT / ATMA / GMAT /HPUMAT / HPCET.

Digital Marketing has been a wonderful tool for organisations to reach out to their prospect consumers more effectively. With the landscape of marketing domain changing, there is need for managerial professionals who have knowledge in new-age technologies to lead business organisations. Thanks to the advancements in digital space, Ecommerce too has raised as an important part of the economy in many parts of the world, today. All these changes have pressed on the need for imparting training in advanced domains.

MBA Digital Marketing and Ecommerce at A P Goyal Shimla University is a one-of-its-kind course, which is designed with inputs from industry experts, aims to develop strong fundamental knowledge in management concepts with advanced training in the particular domains. The curriculum covers most of the topics that can be crucial for students during their professional career.

At the end of the program, the students will be able to:

  • Understand the various nuances of digital marketing such as SEO, SMM, e-mail marketing, PPC, etc.
  • Create the right content and campaigns for different target groups
  • Develop an understanding of the current practices and opportunities in e-shopping, e-distribution and e-collaboration
  • Explore several issues surrounding e-business such as security, authentication, privacy and intellectual property regulations

Program Duration: 2 years | 4 semesters (full-time)

Study Campus: Mehli-Shoghi Bypass Road, Shimla, Himachal Pradesh 171009

Medium of Instruction: English

A P Goyal Charitable Trust is a non-profit charitable organisation that aims to offer world class education and generate resources for supporting quality education for all kind of masses. Shri Rajesh Goyal, a successful entrepreneur as well as a social worker is the man behind the establishment of A P Goyal Charitable Trust. The trust has been carrying out various social and welfare activities in education, health and welfare sector. The university under the trust is named as A P Goyal Shimla University.

A P Goyal Shimla University is the only private university present in district of Shimla in the state of Himachal Pradesh. The University has been approved by the University Grants Commission, Himachal Pradesh Higher Education Department, Himachal Pradesh Private Educational Regulatory Commission, Bar Council of India and Council of Architecture.

Applicant must have passed with 50% (Gen) / 45% (SC/ST) aggregate marks in Bachelor’s degree or equivalent subject to valid score in CAT / XAT / MAT / ATMA / GMAT /HPUMAT / HPCET.

Curriculum*

SEMESTER 1
  • Managerial Economics
  • Quantitative Techniques
  • Accounts for Managers
  • Organizational Behaviour
  • Introduction to Digital Marketing
  • Communication Skills & Personality Development (ELP)
  • Basic Computers & IT Skills (CLP) – I
SEMESTER 2
  • Human Resource Management
  • Production and Logistics Management
  • Marketing Management
  • Financial Management
  • Introduction to E-commerce
  • Computing Skills for Business Operations (CLP) – II
  • Advanced Digital Marketing

 

SEMESTER 3
  • Research Methodology and SPSS Lab*
  • Strategic Management
  • Summer Internship Project
  • Major Specialization I
  • Major Specialization I
  • Major Specialization II
  • Major Specialization II
SEMESTER 4
  • Business Law
  • Corporate Social Responsibility and Ethics
  • Research Project
  • Major Specialization I
  • Major Specialization I
  • Major Specialization II
  • Major Specialization II

*SPSS Software and Lab provided by University

Electives

Digital Marketing

  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • AdTech & MarTech
  • Digital Strategies and Planning
  • Online Reputation Management

E-Commerce

  • Technology of E-business and Ecommerce
  • Introduction to Web Content Writing
  • Mobile and Web Analytics
  • Mobile & Email Marketing
  • Affiliate Marketing
  • B2B Marketing

* Subject to changes made by university

Multiple Job Opportunities

MBA Digital Marketing and E-Commerce paves the path for various job roles such as:

  • Online / Display Advertising Executive / Manager
  • Social Media Executive / Manager
  • Copywriter / Content Writer
  • Content Manager
  • SEO Executive / Manager
  • PPC Executive / Manager
  • Affiliates Executive / Manager
  • Executive – Ecommerce
  • Digital Marketing Manager
  • Assistance General Manager – E-Commerce
  • Business Development Manager – Ecommerce
  • Business Analyst – Ecommerce
  • Vendor Manager – Ecommerce
  • Account Manager – Ecommerce
  • Brand Manager – Ecommerce
Apply Now for the Programme
Enquire Now
[contact-form-7 404 "Not Found"]
CLOSE