Marketing Leadership & Innovation

Undergraduate Programmes

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Eligibility

The minimum qualification required to apply is a pass in the 10+2 examination from PUC / ISC / CBSE or equivalent board or a programme recognized as equivalent thereto by the university.

Marketing Leadership & Innovation (International Business, Brand Management & Communication, Integrated Marketing & New Media)

Marketing has come a long way in recent times. Today, it is customer centric and innovation focused. The need of the hour is for aspiring marketers to skill themselves in industry-centric topics such as cultural marketing, new media and communication. The Marketing Leadership & Innovation vertical caters to this need. It comprises new-age undergraduate programmes in specializations such as International Business, Brand Management & Communication, and Integrated Marketing & New Media.

The following programmes equip students to comprehend managerial responsibilities, business operations, cultural barriers, international trade practices, and integrated marketing. These programmes are meant for learners interested to gain an understanding of marketing, branding and consumer behavior.

UniversityProgrammesSpecialisationAdmission
Teerthankar Mahaveer UniversityBBABBA Brand Management and CommunicationApply Now
Rayat Bahra UniversityBBABBA International BusinessApply Now
Ajeenkya D Y Patil UniversityBBABBA International BusinessApply Now
Jain UniversityBMSBMS International BusinessApply Now
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