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BBA Tourism and Hospitality Management

Sir Padampat Singhania University

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Eligiblity

The minimum qualification required to apply is a pass in the 10+2 examination from PUC / ISC / CBSE or equivalent board or a course recognised as equivalent thereto by the university.

The BBA degree in tourism or hotel management field is for those individuals who are seeking for a career that offers travel, challenges and also enjoy working with people. Tourism education is a win-win combination for both the industry and the graduates. Hotel chains and event companies are keen supporters of an education that balances the theoretical with practical and professional development.

Employers benefit as they have access to skilled individuals who will be able to join their organisations and quickly move into middle management and supervisory roles. With the industry being truly global, a recognized qualification from any country will provide many advantages to a future employer – the person will be multilingual, have the ability to communicate and understand different cultures and be adaptable to changes. Further, the graduates find themselves in demand and often have a choice of employers when they start their careers, giving them confidence and the chance to excel in their chosen field. The right education enables future leaders to grow in this dynamic industry, which will continue to provide global opportunities for the right people.

  • This program provides an in-depth study of the tourism and hospitality industry and is tailored for applicants who are keen on upgrading their professional competency in this industry
  • It provides insights of the industry and designed to equip participants with managerial knowledge to embrace the challenges of the industry
  • Enhance their ability to conduct empirical and applied research and produce a high-quality thesis/dissertation
  • Gain awareness of the cultural differences associated with managerial work in tourism and hospitality organizations
  • To enrich strategic and operational insights of the hospitality and tourism world
  • Understand the use and the development of natural and cultural resources in tourism projects

Course Duration: 3 years | 6 semesters (full-time)

Study Campus: Udaipur-Chittorgarh Rd, Bhatewar, Rajasthan 313601

Medium of Instruction: English

It was nearly half a century ago, Late Sir Padampat Singhania, the visionary founder of the J K Organisation dreamt of an empowered India populace, through whom India would take its place as an equal in the comity of nations. According to him, empowerment pre-supposes education and knowledge. That then became the cornerstone of the Organisation’s philosophy for discharging its social responsibility. The J K Cement Nimbahera Foundation (JKCNF) was born. Overtime, the involvement with education became stronger and deeper. Today, two decades later, it is associated with twelve educational institutions imparting education to nearly 14000 students at various levels of the learning curve.

Sir Padampat Singhania University has been established with the passing of the Sir Padampat Singhania University, Udaipur Act, 2008 (Act No. 4 of 2008) by the Legislative Assembly of the State of Rajasthan. Sir Padampat Singhania University is approved by UGC vide Notification No: F.9-8/2009(CPP-1) dated 13 April 2009 and is empowered to award degree as specified by the UGC under section 22 of the UGC Act, 1956.

The Association of Indian Universities (AIU) has granted membership to Sir Padampat Singhania University, Udaipur with effect from July 16 2013. AIU is an organisation to evaluate programs of foreign universities and to equate them in relation to various programs offered by the Indian universities.

The University is committed to academic excellence, entrepreneurial spirit, diversity, vibrancy and creativity.

The minimum qualification required to apply is a pass in the 10+2 examination from PUC / ISC / CBSE or equivalent board or a course recognised as equivalent thereto by the university.

Curriculum*

Semester 1
  • Management Concepts and Practices
  • Accounting – I
  • Managerial Economics
  • Professional Communication – I
  • Environmental Science
  • Endeavour Project (Beyond the Syllabus)
SEMESTER 2
  • Applied Macro Economics
  • Professional Communication – II
  • Human Resource Management
  • Accounting – II
  • Introduction to Hospitality
  • Introduction to Travel and Tourism
  • Endeavour Project (Beyond the Syllabus)
SEMESTER 3
  • Marketing Management
  • Laws Related to Tourism & Hospitality
  • Total Quality Management in Tourism & Hospitality
  • Business & Technical Communication
  • IT for Business and Accounting – Lab
  • Endeavour Project (Beyond the Syllabus)
SEMESTER 4
  • Financial Management
  • Tourism Planning & Destination Management
  • Entrepreneurship & Small Business
  • Language through Literature & Films
  • Services Marketing
  • Environmental Impact Assessment
  • Endeavour Project (Beyond the Syllabus)
SEMESTER 5
  • Fun with Drama
  • Strategic Management in Tourism & Hospitality
  • Digital Marketing
  • Summer Internship
  • DSE – 1
  • DSE – 2
  • Endeavour Project (Beyond the Syllabus)

List of Options for DSE:

  • Airline Ticketing & ICT
  • Hospitality & Accommodations Management
  • Travel Agency and Tour Operations
SEMESTER 6
  • Business Research Methods & Project Work
  • DSE – 3
  • DSE – 4
  • Endeavour Project (Beyond the Syllabus)

List of Options for DSE:

  • Hospitality Revenue Management
  • Food & Beverage Cost Control
  • Wellness and Adventure Tourism

* Subject to changes made by university

Multiple Job Opportunities

BBA Tourism and Hospitality Management paves the way for following job opportunities:

  • Travel Executives – Corporate
  • Executive – Events
  • Cabin Crew / Air Hostess
  • Executive – Facility
  • House Keeping Executive
  • Trainee Chefs
  • Personalised Uniform Personnel
  • Insurance Executives
  • Managers / Asst. Restaurant Managers
  • Captains
  • Airline Reservations
  • Flight Attendants
  • Manager – Facility
  • Head of Production
  • Transport Officers
  • Organizers – Holiday & Travel
  • Event Managers
  • Flight Heads
  • Front Office Managers
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