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BBA Brand Management and Communications

AP Goyal Shimla University

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Eligibility

The minimum qualification required to apply is a pass in the 10+2 examination in Science or Commerce or Arts from PUC / ISC / CBSE or equivalent board or a course recognized as equivalent thereto by the University.

BBA in Brand Management and Communication from A P Goyal Shimla University gives an all-round view of various practical and applicable aspects of marketing and brand management. The course imparts knowledge about principles of Brand Management, Strategy Brand Management, Digital Branding, Experiential Marketing, and Digital Marketing.

This program has been devised keeping in mind the multitude of managerial responsibilities that a student will be exposed to in today’s multi-dimensional workplace. The program will:

  • Provide a unique mix of strong business conceptual foundation with creative and innovative approaches to business problem solving
  • Inculcate the skills of innovation and original thinking among students

Program Duration: 3 years | 6 semesters (full-time)

Study Campus: Mehli-Shoghi Bypass Road, Shimla, Himachal Pradesh 171009

Medium of Instruction: English

A P Goyal Charitable Trust is a non-profit charitable organisation that aims to offer world class education and generate resources for supporting quality education for all kind of masses. Shri Rajesh Goyal, a successful entrepreneur as well as a social worker is the man behind the establishment of A P Goyal Charitable Trust. The trust has been carrying out various social and welfare activities in education, health and welfare sector. The university under the trust is named as A P Goyal Shimla University.

A P Goyal Shimla University is the only private university present in district of Shimla in the state of Himachal Pradesh. The University has been approved by the University Grants Commission, Himachal Pradesh Higher Education Department, Himachal Pradesh Private Educational Regulatory Commission, Bar Council of India and Council of Architecture.

The minimum qualification required to apply is a pass in the 10+2 examination in Science or Commerce or Arts from PUC / ISC / CBSE or equivalent board or a course recognized as equivalent thereto by the University.

Curriculum*

SEMESTER 1
  • Accounting – I
  • Management Concepts and Practices
  • Fundamentals of Managerial Economics
  • Basic Statistics
  • Business Communications
  • Excel Applications for Business – Lab
SEMESTER 2
  • Accounting – II
  • Organizational Behaviour
  • Introduction to Financial Management
  • Applied Macro Economics
  • Business Mathematics
  • Environmental Studies
  • IT for Business and Accounting-Lab
SEMESTER 3
  • Marketing Management
  • Human Resource Management
  • Business Research Methods
  • Creative Communication
  • Introduction to Business and Brands
  • Fundamentals of Consumer Behaviour
SEMESTER 4
  • Business Law
  • Enterprise Resource Planning
  • Presentation & Selling Skills
  • The Art of Graphics
  • Techniques of Thinking Visually
  • Integrated Marketing Communication
SEMESTER 5
  • Introduction to Entrepreneurship
  • Teamwork and Cross-Cultural Leadership
  • Media Planning
  • Fundamentals of Strategy
  • Strategic Brand Management
  • Summer Internship
SEMESTER 6
  • Research Project
  • Business Ethics and Values
  • E-commerce
  • Future of Brands and Business
  • Elective – I
  • Elective – II
  • Functional Viva
Electives
  • Service Management
  • Experiential Marketing
  • Digital Branding

* Subject to changes made by university

Multiple Job Opportunities

BBA Brand Management and Communication paves the path for various job roles such as:

  • Brand Manager
  • Marketing Manager
  • Sales Manager
  • Logistics Manager
  • Manager
  • Account Manager
  • Account Planning Supervisor
  • Media manager
  • Copy group Head
  • Art group Head
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