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BBA - Brand Management and Communication

Maharishi Markandeshwar University

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Eligiblity

The minimum qualification required to apply is a pass in the 10+2 examination in Science or Commerce or Arts from PUC / ISC / CBSE or equivalent board or a course recognized as equivalent thereto by the University.

BBA in Brand Management and Communication from Maharishi Markandeshwar University gives an all-round view of various practical and applicable aspects of marketing and brand management. The course imparts knowledge about principles of Brand Management, Strategy Brand Management, Digital Branding, Experiential Marketing, and Digital Marketing.

Program Details

The program has been devised for students to help understand the concepts of brand management and communication. At the end of the course, students will:

  • Learn the fundamental principles of management, business law, marketing management, and research methodology
  • Understand the concepts of business communication, experiential marketing, corporate values and ethics, and digital branding
  • Learn in-depth about integrated marketing communication, and management information systems

Course Duration: 3 years | 6 semesters (full-time)

Study Campus: Sadopur, Near Omaxe Flats Ambala-Chandigarh Highway, Ambala-134007 (Haryana)

Medium of Instruction: English

Maharishi Markandeshwar University (MMU) is a leading University in North India and has become a symbol of quality education in technical, medical and other professional streams. MMU has been accredited by NAAC as Grade “A” university. Since its inception, the University is committed to excel in research, innovation and skill development. Our Industry oriented education system helps us to make our students leaders in the professional world.
The institutes under the university are approved by the regulatory bodies like Medical Council of India, Dental Council of India, Indian Nursing Council, Indian Association of Physiotherapists and All India Council for Technical Education.
The experienced and highly qualified faculty at the institute has strong research oriented inclination, which helps them impart quality education and exposure to the students. The faculty also holds a variety of corporate experience and exposure.
The university utilises its state-of-the-art infrastructure and facilities to the fullest to provide best learning environment to the students. The facilities include Wi-Fi Campus, air-conditioned ICT-equipped lecture theaters, and Labs.

The minimum qualification required to apply is a pass in the 10+2 examination in Science or Commerce or Arts from PUC / ISC / CBSE or equivalent board or a course recognized as equivalent thereto by the University.

Curriculum*

Semester 1
  • English
  • Accounting – I
  • Management Concepts and Practices
  • Fundamentals of Managerial Economics
  • Basic Statistics
  • Corporate Communication
  • Excel Applications for Business – Lab
SEMESTER 2
  • Accounting – II
  • Organizational Behaviour
  • Introduction to Financial Management
  • Applied Macro Economics
  • Business Mathematics
  • Environmental Studies
  • IT for Business and Accounting – Lab
SEMESTER 3
  • Marketing Management
  • Human Resource Management
  • Business Research Methods
  • Creative Communication
  • Introduction to Business and Brands
  • Fundamentals of Consumer Behavior
SEMESTER 4
  • Business Law
  • Business Information System
  • Integrated Marketing Communication
  • The Art of Graphics
  • Techniques of Thinking Visually
  • Open Elective – I (Any One)
    • Basics of Cost Accounting
    • Computer Fundamentals & Organization
    • Programming in C
SEMESTER 5
  • Media Planning
  • Fundamentals of Strategy
  • Summer Internship
  • DSE – I
  • DSE – II

DSE Papers Options (Any Two)

  • Introduction to Entrepreneurship
  • Presentation & Selling Skills
  • International Business Environment
  • Team Work & Cross Cultural Leadership
  • New Media
  • Open Elective – II (Any One)
    • Business Ethics and Values
    • Information Security Fundamentals
SEMESTER 6
  • Research Project
  • Future of Brands & Business
  • DSE – III
  • DSE – IV

DSE Papers Options (Any Two)

  • E-Commerce
  • Service Management
  • Experiential Marketing
  • Digital Branding
  • Strategic Brand Management

* Subject to changes made by university

Multiple Job Opportunities

BBA Brand Management and Communication paves way for the following job opportunities:

  • Brand Manager
  • Marketing Manager
  • Sales Manager
  • Logistics Manager
  • Marcom Manager
  • Account Manager
  • Account Planning Supervisor
  • Media Manager
  • Copy Group Head
  • Art Group Head
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